The homestay with individuality and temperature carries the poetry of people and the imagination of distant people. At the same time, it is a great place to experience the history and culture of a city in depth. In recent years, in Xiguan, in Dongshan, and in ancient villages, a homestay with unique Lingnan characteristics has grown up quietly. The entry of private capital has rejuvenated an old, dilapidated and abandoned house; the reformers have sentiments and persistence. It is not easy and difficult. There are still more hopes .
Next to the West Gate House of the Liwan Museum, there is a homestay named “Guanyu Huawu”. The traditional customs of Xiguan, the wooden lattice of Manchurian windows, the hollow patio, the green brick wall, the Ma Shi Road, etc. Lingnan charm. Jiang Xiaohui, the founder of "Residently Founder", has lived in Guangzhou for more than 20 years. From his youth, Jiang Xiaohui particularly liked the old house full of historical marks, as if he could talk about the soul of the city through the old house.
Jiang Xiaohui believes that historic districts in Guangzhou are rich in cultural tourism resources and should be actively protected and effectively revitalized.
The “Guanyu” is located in front of the Liangwan Lake Park and the two residential houses at Yongqingfang, Enning Road. The construction period is 11 months and the investment is more than RMB 4 million. “Bedding in the city, legalization will become the biggest obstacle”. Before entering into the homestay industry, Jiang Xiaohui conducted a detailed industry survey and found that many of the homes in the Guangzhou city were not able to obtain business licenses because they did not carry out “residence and business changes”, which led to a series of troubles. . In the same way, the "residential reformer" also gave Jiang Xiaohui a problem.
The residential buildings in the old Xiguan Historic District were very difficult. Jiang Xiaohui and his aides traveled to the neighbourhood for 3 consecutive months to find a house and eventually selected the residence in the Lai Chi Wan area. Jiang Xiaohui recalled, “In order to rent this house, we took the rain to meet with the owners and drove out of the house overnight to activate the business planning case. Eventually our sincerity and dedication also impressed him. He agreed to rent it to me and was a 10 year old. The precondition for the lease is that I will also complete the legalization process of 'residence and business change.' So Jiang Xiaohui made a business plan for the value and significance of the activation of historic blocks, and visited the streets and related leaders of Liwan District on a number of occasions, eventually gaining support. , completed the "residence to change business" procedures.
Jiang Xiaohui said: "The reason why we persist in 'living and changing businesses' is on the one hand because of the landlord's request, on the other hand, it is for legalization, which is more conducive to the promotion of capital entry. 'Change business' is also my company's establishment. One of the basic conditions."
Historical building transformed into "Star" world
In order to allow the customers to have a good experience, linens, quilts and other linens in all the rooms of the store are exclusively used by the star hotel, and Jiang Xiaohui made a major decision to free up an office in Yongqingfang. Grass, bought a professional equipment, find someone responsible for undertaking the replacement of the bedding of all rooms in the two stores, to ensure the cleanliness of all the linen in the shop.
After check-out, employees need to remove the bedding and take 15 minutes to pull back the linen room on the side of Yongqing Square. Put these boxes of cloth on the second floor, wash them and dry them. It was shipped back to the rooftop of the top floor of the Liwan Lake side where it dried. This is not finished yet. After drying, it must be transported back to the linen room of Yongqing Square for ironing and folding. Finally, it is pulled back to the store in Liwan Lake. This process is extremely labor-intensive and not all businessmen are willing to insist.
“Beds should also have qualities. What you are really doing is to be responsible to your guests. “Keep your course and live on this basis” is my attitude to do it.” Jiang Xiaohui insists.
Jiang Xiaohui was from Hunan Province. In order to better interpret Xiguan culture and integrate with modern house decoration, he also personally invited Mr. He Yongming, the winner of German IF Design Award, to design for him. Therefore, he presented the poetry painting poem tea. "The old Xiguan life is original. In addition, “In order to provide peace of mind for the owners, and for future operation and protection, after the transformation of the property, it also needs to face a series of problems such as fire fighting and law and order. The road to reconstruction is difficult,” Jiang Xiaohui told reporters.
Yuan Ting House
Museum of Ancient Furniture Story Guesthouse
Lilong Village, on the north bank of Daochoukou, Juxing Street, Fangcun Avenue, Liwan District, is famous for its history of nearly 130 years. It is also known as “Yanjia Village”. Walking into Julong Village, “Yuan Ting” is prominently located in two historical buildings. Among them, the Yuan Ting No. 5 Yard, home of the renowned businessman “Jiu Wuchen’s Former Residence,” is a “living museum” with six rooms. Yuan Ting 12 is a public event space integrating leisure, entertainment and shopping.
Han Chong, the founder of Yuan Ting, told reporters that choosing to run a bed and breakfast in Julong Village was not only because it preserved the most complete residential buildings in Qing Dynasty, but also provided a place for better display and experience of antique furniture. .
Walking into Yuanting, Shaanxi Chang’an Cabinet, Shanxi Temple Chair, Yuncheng Cabinet... A piece of old furniture with rich sense of age comes into view, and interacts with Lingnan, Qingzhuan, and Chaozhou beds. collision. These "old antiques" are not only furnishings, but also can be used normally by guests. The masters of these old furniture are the Harvey and Yao Xiaobo couples who founded the Museum of Art and Life at Weibo House. Originally, they traveled all over the country and spent more than 30 years on rescuing and rehabilitating more than 3,000 pieces of ancient furniture that had been rotted and even burned.
“I was shocked by what the Weibos did and fell in love with these ancient furniture. I wanted to spread the stories behind them to more people, so I rented them together with the other two founders. The two historic buildings in Long Village bought a small part of the antique furniture of the Weibos."
The activation of historic buildings cannot be “just like it”
According to Han Chong’s memory, the process of winning the two historical buildings was relatively smooth. “More than a decade ago, some developers bought some of the house here. During this period, they have been doing repairs. The Liwan District Government has been gathering The protection of these historical buildings in Long Village is also very important, so the building itself is well preserved and we have changed less.”
Although only a short period of three months was used, Yuan Ting’s renovation of historical buildings is still cautious and focused on repair work and interior layout. “Because the old buildings cannot be changed in a big way, we are mainly doing some wall reinforcements and waterproofing the roofs, and taking into account the fact that the homestay needs people, we spend more time on drainage, sewage disposal, and fire fighting. The difficulty is to deal with the ground. In order to prevent moisture, the Lingnan old house will bury deep sand in the underground to absorb the moisture. Once the ground is long, it will collapse. Therefore, the ground must be refilled.”
At the same time, in order to avoid possible secondary “secondary damage” to the historic buildings, the wires inside the building are all “yang lines”. Han Chong told reporters: "If you embed a hole in the wall like a modern decoration, it will cause irreparable damage to the building itself."
Han Chong thinks that the activation of these historical buildings is to respect the historical buildings themselves. In the course of business operations, they have more responsibility and obligations to continue to maintain. Over-commercialization is also a damage to the historic buildings themselves.
Some old twists and turns have been encountered during renovation of old buildings
Dongshan B&B, located at No. 12 Hengshuihou Street, Donghuan Road, is one of the earliest homestays in the Xinhepu area. It was a three-storey villa in the period of the Republic of China. It was originally an old Yi family living in Taishan. House. Yan Xiaoming, head of the other institute, introduced: “In 2015, we rented the house. We originally wanted to find a place for our cultural communication company to serve as a meeting place for friends. The remaining few rooms are often used to entertain friends for free. It was very popular to be sent to a circle of friends, and the idea of doing a bed and breakfast was born."
“At that time, the quality of the house was very poor. In addition to the floor, we almost changed. It was the refurbishment of the entire building. The internal steel structure was used to reinforce the old house, and the investment in decoration was about 2 million yuan. The monthly rent of the house was It still needs tens of thousands of yuan.” The decoration is not easy, and it was stopped by the city administration just a week or two after it was started. It was requested to apply for a filing service from the Department of Management and the Planning Bureau. Originally, although this house is not a listed historical building, it is also required to be managed with reference to historical buildings because it is within the historical and cultural blocks.
Yan Xiaoming said: "For the refurbishment of historic old buildings, we didn't know at the beginning what procedures needed to be done. It took two months to complete all the formalities and the entire renovation was delayed for seven to eight months."
Now you can feel the strong Lingnan characteristics when you enter Dongshan Bund. There are all kinds of Dongshan styles, such as iron window flowers, gramophones, ancient porcelain, and tile, and there are many wooden clogs and manchurian windows that are characteristic of Xiguan. Yan Xiaoming said that the design concept of the other hospital is actually a combination of the features of Dongshan and Xiguan.
There are a large number of bungalows and villas in Dongshan area, which are well-preserved and have a good foundation for activation and utilization. According to incomplete statistics, there are about a dozen or so homestays in the Dongshan area and two or three homes in the single-family homes.
Encourage more capital to participate in the activation of old buildings
The reporter visited a number of homestays in Dongshankou. Many homestay operators believe that the homestay industry is still in a “gray zone” in Guangzhou. On the one hand, many old buildings are mostly residential. When they apply for a business license, they have encountered problems that are not consistent with the actual use and the nature of the house. They can only appear in the form of company or hotel hosting; on the other hand, the status of the property is not In the Qing Dynasty, the public security authorities mostly defined it as a tourism industry to supervise, and the monitoring and fire protection of floating population was also a flaw. Yan Xiaoming, the person in charge of the other hospitals, said that the hotel operators are very willing to cooperate with the requirements of the relevant departments and operate them legally. Only when it is legalized, the hotel operators dare to enter into operation; only if the policies and regulations are clear, will more private capital be involved in the maintenance and revitalization of traditional old buildings.
People in the industry believe that the hotel is a new industry. The problems in the existence and development of the hotel business are unavoidable. Due to the historical and old buildings involved in cultural relics, planning, public security and urban management and other departments. Under the circumstance of unclear policies, it is possible to consider setting up an inter-departmental joint working group to activate and use old buildings, and encourage more individuals and private capital to participate in the active use of old buildings.
“Private people need guidance, encouragement, and help. We cannot set too many rules and regulations in the transformation and use. We are now making the hotel a little tasteless. We also want to expand and we are in suspense based on the uncertainty in policies and regulations and the shortage of funds. "Yan Xiaoming also believes that Dongshan and Xiguan are themselves business cards for cultural tourism in Guangzhou. They should create conditions for more tourists to enter the old city and appreciate the authentic Lingnan culture.
Guangzhou Bed and Breakfast is in the early stages of development
Compared with the booming development of the hotel industry in Zhejiang and Beijing, the B&B in Guangzhou is still in the early stage of development and exploration.
In August 2017, the Guangzhou Tourism Administration stated in its reply to the CPPCC proposal that at the moment, the Guangzhou B&B is mainly from the countryside, and the residents’ housing is used to carry out accommodation and reception. There are also a few hostels in the city that have been transformed from old buildings.
In response, Peng Qing, former deputy director of the Institute of Tourism at Sun Yat-sen University, said in an interview with reporters that the historic houses in Guangzhou were lagging behind those in Zhejiang and Beijing. This is the result of the development of the characteristics of Guangzhou's own market. First of all, the entire accommodation industry in Guangzhou is very developed and presents a situation of oversupply. In such circumstances, the hotel is naturally just one of many options. Second, most of these historic buildings in Guangzhou are concentrated in the old city. The old houses themselves are old, the surrounding environment is general, and the houses are in general shape. There are not many old houses that can be used to transform homes into boutique hotels.
Peng Qing believes that “Guangzhou’s tourism market is dominated by business customers, and business guests’ accommodation consumption is mainly business hotels. The demand for hotel and lodgings is relatively low. From the perspective of supply and demand, the investment income of the old buildings reconstructed in the urban areas of Guangzhou can be found. The advantage is not obvious, and this is also the main reason for the low level of enthusiasm for investing in B&Bs in Guangzhou City. Of course, in the areas where resources are advantageous, the investment B&B has a high enthusiasm, and from the current operating point of view, it is also operating better. It proves that the degree of prudence in Guangzhou's investment does not follow blindly."
In response to some problems encountered in the development of the current bed and breakfast, Peng Qing believes that for the bed and breakfast developer, "should summarise the experience of successful and unsuccessful development of the previous bed and breakfast, pay attention to the basic accommodation function plus feelings, and provide accommodation functions for customers. Can not be lost, this is the basis of the bed and breakfast, can not ignore the most basic needs for the sake of feeling.At the same time, the heritage of Guangfu cultural characteristics, the characteristics of the product itself, the precise positioning of the needs of the market segments and the master culture are the soul of the bed and breakfast, must Strengthen. The early scientific investment, the effective control of costs, and the good management in the later period are the basic functions of the development and operation of the hotel."
Bed and breakfast business will have rules to follow
For the bed and breakfast industry to get a long-term development, we must first have a sound management system. Zhejiang Province took the lead of the rural office and multi-sectoral participation in the formulation of the “Zhejiang Province Bed and Breakfast Management Regulations”. The Provincial Public Security Bureau established the “Provisional Regulations on the Fire Safety Management of the B&B (Agritainment Houses) in Zhejiang Province” to allow the operators of the hotels to follow regulations. There are laws to follow.
As a cultural city with a history of more than 2,000 years, Guangzhou has many historical buildings and other old houses that can be used in many ways to activate and use. This year, Guangzhou was also listed as one of the first pilot cities for the protection and utilization of historical buildings in the country. It also issued the “Guangzhou Historic Building Protection and Utilization Pilot Work Program”, which proposed that “encouraging historic buildings to transform into homestays, cafes, etc., research funding subsidies. Rewards related measures."
Regarding the problem of the historic building “residential reform”, the reporter learned that in the “Guangzhou Municipal People’s Government General Office’s Opinions on Further Relaxation of the Conditions of the Main Commercial Premises”, the residence and business premises belonging to the residence were clarified and their applications were made. Persons engaged in relevant non-pollution, non-security hidden trouble industries, can submit to the local people's government or its dispatched agencies, village (neighborhood) people's committee and other departments issued by the use of proof for business registration. In addition, according to the "Guangzhou Municipal People's Government General Office on Several Opinions on Optimizing Market Access Environment," when registering applicants for commercial residences (operating sites), in addition to the negative list-related circumstances, a self-declared commitment system is further implemented. Optimized the registration approval process. The relevant person in charge of the State Land and Resources Planning Commission stated that the historic building has changed its use and use for industrial and commercial registration. The land and planning department is working with the city's industrial and commercial bureau to continue to study the optimization measures in conjunction with the promotion of the protection and utilization of historic buildings.
The Guangzhou Municipal Tourism Bureau also stated that it is researching and formulating guidelines for the construction of bed and breakfasts and service standards in accordance with the development of the homestay, and plans to participate in the formulation of the standards of the “Bed and Breakfast Inn Service Standards” and the “Standards for Safety Management of B&B Inns”. Strengthen supervision and standardization of bed and breakfast business operations in the aspects of public security management, fire safety, food hygiene, environmental protection, service quality, and system construction, and improve the quality of hotel management and service.
In addition, taking into account the development of the housing industry, it also involves departmental functions such as national regulations, housing construction, culture, public security, fire protection, agriculture, food and drug supervision, and plans to strengthen the planning, land, culture, public security, agriculture, and food and drug supervision. Other departments coordinate and communicate with each other to form a consensus. When the conditions are ripe, the “Guangzhou Tourism Regulations” will be revised in due course to include the new business forms such as the hotel industry into the management scope.